Siemens Industry Software
Siemens Industry Software is a global leader in digital solutions for the industrial sector. The company helps manufacturing businesses optimize their processes through automation, simulation, and data-driven technologies – with the goal of seamlessly digitizing the entire product lifecycle.
Challenge
Solution
Methodology
The campaign was built on an account-based marketing (ABM) approach, with Siemens providing selected accounts from the pharma manufacturing, engineering, OEM, and MedTech sectors. These accounts were segmented into four target groups to enable precise messaging tailored to roles and topics. Execution followed a structured three-phase model: create visibility, deepen interest, generate leads.
Results
Thanks to a clear ABM strategy and the structured three-phase campaign, Siemens was able to successfully reach and activate its demanding target group in the pharmaceutical industry. The combination of relevant content, precise segmentation, and a well-designed funnel turned initial visibility into genuine interest and qualified leads. This not only strengthened Siemens Industry Software’s brand presence but also created a measurable foundation for further sales activities.
