In accordance with the General Data Protection Regulation and other national data protection laws of the Member States and other data protection guidelines, the party responsible is:
ALEX & GROSS GmbH
Chemnitzer Straße 9
Telephone: +49 (0) 621-91109901
Fax: +49 (0) 621-91109999
Our data Protection Officer would be happy to answer any questions regarding data protection of the Alex & Gross GmbH. If you should wish to delete data stored in our database please contact the following address.
ALEX & GROSS GmbH
Dr. Helge Bertram
The security of your personal data is an important concern for us. We therefore conduct our Internet activities in accordance with the laws on data protection and data security. Alex & Gross GmbH takes precautions to ensure the security of your personal data. Your data will be conscientiously protected against loss, destruction, falsification, manipulation, and unauthorized access or disclosure. The following will explain what information we collect and how we handle it.
We only collect and use the personal data of our users insofar as this is necessary to provide a functional website and our content and services. The regular collection and use of the personal data of our users takes place only with the consent of the user. An exception applies in those cases in which it is not possible to obtain prior consent for practical reasons and the processing of the data is permitted by law.
Insofar as we obtain consent for the processing of personal data from the person affected, Art. 6 para. 1 (a) EU General Data Protection Regulation (GDPR) serves as the legal basis for the processing of personal data.
In the processing of personal data required to fulfill a contract for which the contractual party is the person affected, Art. 6 para. 1 (b) GDPR serves as the legal basis. This also applies to data processing that is necessary to carry out precontractual measures.
Insofar as the processing of personal data is required to fulfill a legal obligation to which our company is subject, Art. 6 para. 1 (c) GDPR serves as the legal basis.
In the event that the vital interests of the person affected or of another natural person require the processing of personal data, Article 6 para. 1 (d) GDPR serves as the legal basis.
If processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights, and freedoms of the person affected do not outweigh the first-mentioned interest, Art. 6 para. 1 (f) GDPR serves as the legal basis for processing.
The personal data of the person affected will be deleted or blocked as soon as the purpose of storage ceases to apply. Furthermore, data may be stored if this has been provided for by the European or national legislature in EU regulations, laws, or other provisions to which the person responsible is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.
Every time you visit our website, our system automatically collects data and information from the computer system of the accessing computer. The data is also stored in the log files of our system. The following information is recorded without the user’s intervention and stored until it is automatically deleted:
The data listed will be processed by us for the following purposes:
We reserve the right to statistically evaluate anonymous data records.
If the data is stored in log files, this is the case after seven days at the latest. Further storage is possible. In this case, the IP addresses of the users are deleted or alienated so that an association with the accessing client is no longer possible.
The collection of the data for the provision of the website and the storage of data in log files is essential for the operation of the website. Consequently, there is no possibility of objection on the part of the user.
Most browsers automatically accept cookies, but the browser can be configured so that no cookies are stored on the user’s computer or a message always appears before a new cookie is created. However, the complete deactivation of cookies can lead to the circumstance that not all functions of our website can be used.
The following data is stored and transmitted in the cookies
In this way, the following data can be transmitted:
This means that information is stored in the cookie that results in connection with the terminal device being used. However, this does not mean that we gain direct knowledge of the user’s identity.
Technical precautions are taken to make sure the user data collected in this way is anonymous. Therefore, it is no longer possible to connect the data back to the accessing user. The data will not be stored together with other personal data of the users.
ALEX & GROSS GmbH also uses the email marketing system provided by CleverReach GmbH; Co. KG, 26125 Oldenburg in order to inform potential customers individually and to continuously improve its own offerings. CleverReach uses first-party cookies that can be removed at any time by deleting your browser cookies.
The user data collected by technically necessary cookies are used to create user profiles.
The analysis cookies are used to improve the quality of our website and its content. The analysis cookies give us information about how the website is used, and we can use this to continually optimize our offerings.
For these purposes, our legitimate interest also lies in the processing of personal data in accordance with Art. 6 para. 1 (f) GDPR.
The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 (f) GDPR. The legal basis for the processing of personal data using cookies for analytical purposes if the user has given his or her consent in this regard is Art. 6 para. 1 (a) GDPR.
The newsletter is sent out on the basis of the user’s registration on the website. You can subscribe to a free newsletter on our website. When registering for the newsletter, the data from the input mask is transmitted to us. The following data is collected during registration:
In the course of the registration process, your consent is obtained for the processing of the data and reference is made to this data protection declaration.
In the context of data processing for the dispatch of newsletters, no data is passed on to third parties. The data is used exclusively for sending the newsletter.
The user’s email address is collected in order to send them the newsletter. The collection of other personal data as part of the registration process serves to prevent misuse of the services or the email address used.
The newsletter is sent out on the basis of the user’s registration on the website. The legal basis for the processing of data using cookies after registration for the newsletter by the user is Art. 6 para. 1 (a) GDPR.
The data is deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. The user’s email address will therefore be stored for as long as the subscription to the newsletter is active. The other personal data collected during the registration process is generally deleted after a period of seven days.
The subscription to the newsletter can be canceled by the user affected at any time. There is a link for this purpose in every newsletter. Alternatively, you are welcome to at any time send a request per email to unsubscribe to firstname.lastname@example.org
This is also a way to revoke your consent to the storage of personal data collected during the registration process.
If you have any questions, you may contact us using the form provided on the website. It is necessary to provide a valid email address so that we know who sent the request and we can respond to it. Further information can be provided voluntarily.
Your data will be processed to process your contact.
The data processing for the purpose of contacting us is in accordance with Art. 6 para. 1 sentence 1 (a) GDPR and is on the basis of your voluntary consent.
The personal data collected by us for the use of the contact form will be automatically deleted after your request has been processed.
When contracts are concluded via the website, personal data is transferred to customers in accordance with the contract.
ALEX & GROSS GmbH uses a number of services provided by social networks. A direct connection is established between you and the respective service in the United States so that this service receives your IP address and information about the page you are currently visiting. Given the direct connection, ALEX & GROSS GmbH has no influence on the data collected and can only inform you to the best of its knowledge. Responsibility for compliance with data protection regulations must be guaranteed by the respective provider. ALEX & GROSS GmbH does not transfer any further data to these networks.
Google +1 Button
According to Google, they will only store and process data via the +1 Button if you are a logged-in member. Please see the following link for more information about the +1 Button and Google’s data use: http://www.google.com/intl/de/+/policy/+1button.html
This content is pseudonymised. No personal data is stored. To select suitable content, the cookie uses information about device source, browser type and your fully anonymised IP address (with the last octet removed).
For more information about Outbrain’s data protection, please see http://outbrain.com/legal/privacy. You can object to Outbrain’s tracking technology for the purpose of showing interest-based recommendations at any time by using the “Opt-Out” box (see Item 4, “Advertising/Behavioural Targeting; How To Opt-Out”) in Outbrain’s privacy statement. Please note that you need to enable the opt-out option separately on every single terminal device you use to access our website. Once you have opted out, you will continue to be shown interesting additional content; however, this will no longer be based on your previous usage behaviour on our website.
Bing Ads (Microsoft Advertising)
Our website uses Microsoft Advertising by Microsoft Online Inc., 6100 Neil Road, Reno, NV 89511 USA.
(EMEA: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521).
Microsoft Advertising is an advertising platform through which companies authorise Microsoft and its partners to use automated tools for formatting advertisements.
If you were referred to our website via Bing ads, Bing will place cookies on your terminal device and we will be able to see that someone clicked an ad, was forwarded to our website and reached a pre-determined landing page and/or performed an action. We are only informed about the total number of users who clicked such an ad and were then forwarded to the landing page. These cookies are used to uniquely identify a web browser on a certain computer, and not to identify individuals. Neither we nor the third-party providers will store any personal data.
We use Bing’s remarketing feature. This remarketing feature allows us to show our website users interest-based advertisements on the search result pages generated by the Bing search engine. Bing will store a cookie in the users’ browsers for this purpose. This cookie captures the visits of these users. This cookie is used to uniquely identify a web browser on a certain computer, and not to identify individuals. We will not store any personal data.
For more information about Microsoft’s data protection, please see https://privacy.microsoft.com/de-de/privacystatement
Facebook / Facebook Like Button
On our website, we may use plug-ins from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, United States (Facebook). When you access a page of our website that contains such a plug-in, your browser establishes a direct connection to the Facebook servers. The content of the plug-in is transmitted directly from Facebook to your browser and integrated into the website.
By integrating the plug-ins, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the United States and stored there. An overview of the Facebook plug-ins can be found here: https://developers.facebook.com/docs/plugins/. If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook account. If you interact with the plug-ins, for example, by pressing the Like or Share button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends.
Facebook may use this information for the purposes of advertising, market research, and the customized design of Facebook pages. To this end, Facebook creates usage, interest, and relationship profiles, for example, in order to evaluate your use of our website with regard to the advertisements displayed on your Facebook page, inform other Facebook users about your activities on our website, and provide other services associated with the use of Facebook.
If you do not want Facebook to associate the information collected through our website with your Facebook account, you must log out of Facebook before visiting our website. Please note that we do not receive information about the content of the data transmitted to Facebook and how it is used.
The purpose and scope of the data collection and information regarding the further processing and use of the data by Facebook as well as your rights and setting options for the protection of your privacy can be found in Facebook’s Data Policy.
Our website contains integrated plug-ins from the short message network Twitter Inc. (Twitter). The Twitter plug-ins (Tweet button) are identified by the Twitter logo on our site. An overview of tweet buttons can be found here.
When you access a page of our website that contains such a plug-in, a direct connection is established between your browser and the Twitter server. Twitter receives the information that you have visited our site using your IP address. If you click the Twitter Tweet button while logged into your Twitter account, you can link the content of our pages on your Twitter profile. This allows Twitter to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we do not receive any information about the content of the data transmitted or how it is used by Twitter.
We may use plug-ins from LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. When using websites that have this plug-in, the data collected when using the website is transmitted to LinkedIn servers, in particular, information about which of our websites you have visited. If you are logged in as a member of LinkedIn, the information provided in this respect will be associated by LinkedIn to your personal LinkedIn user account. As a result, additional functions of the plug-in and your LinkedIn account will be used. If you do not want LinkedIn to associate your visit to our pages to your account, please log out of your LinkedIn account.
Our website uses social plug-ins (plug-ins) from Instagram that are operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, United States (Instagram). The plug-ins are marked with an Instagram logo, for example, in the form of an Instagram camera. An overview of the Instagram plug-ins and their appearance can be found here . When you access a page of our website that contains such a plug-in, your browser establishes a direct connection to the Instagram servers. The content of the plug-in is transmitted directly from Instagram to your browser and integrated into the page. By integrating the plug-in, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted directly from your browser to an Instagram server in the United States and stored there. If you are logged in to Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plug-ins, for example, by pressing the Instagram button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts. The purpose and scope of the data collection and the further processing and use of the data by Instagram as well as your rights and setting options for the protection of your privacy can be found in Instagram’s Data Policy.
If you do not want Instagram to directly associate the information collected through our website with your Instagram account, you must log out of Instagram before visiting our website. You can also completely block the Instagram plug-ins from loading using add-ons for your browser, for example, NoScript (https://noscript.net/).
ALEX & GROSS GmbH makes the services of the above companies available on its website to enable potential customers, customers, and visitors to our website to
The underlying advertising purpose is to be regarded as a legitimate interest within the meaning of the GDPR.
The legal basis for the processing of personal data using social media plug-ins is Art. 6 para. 1 (f) GDPR.
ALEX & GROSS GmbH will not store any data passed on to the companies listed under a). Information regarding the duration of the storage, deletion of an account, and the associated data and information can be found in the corresponding data protection declarations of the companies listed under a).
Information regarding possibilities of objection and removal can be found in the corresponding data protection declarations of the companies listed under a).
is usually transferred to a Google server in the United States and stored there. The information is used to evaluate the use of the website, compile reports on the website activities, and provide further services associated with the use of the website and the Internet for the purposes of market research and customized design of these Internet pages.
This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of the company. Under no circumstances will your IP address be merged with other data from Google. The IP addresses are anonymized so that it is not possible to associate the data with a user (IP masking).
However, if IP anonymization is activated on this website, Google will first shorten your IP address within Member States of the European Union and in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and shortened there. The IP address transmitted by your browser for Google Analytics is not merged with other Google data. We would like to point out that this website uses Google Analytics with the extension “_anonymizeIp ()” and therefore IP addresses are only processed in shortened form in order to exclude a direct personal association.
In addition, we use the Leadfeeder service by Liidio Oy (Mikonkatu 17 C, Helsinki, Finland). Leadfeeder is an analytics software showing us the visitors of our websites. Leadfeeder uses our Google Analytics data for this purpose. The IP addresses provided by Google are used to link the data captured about companies that can be found on the Internet at these IP addresses. The IP addresses are already shortened by Google Analytics so no individual identification is possible. However, reviewing the linked information may result in personal identification. We receive the following data from Leadfeeder: company name; accessed pages; time of visit; IP address reverse domain; referral page; app or service, including the relevant search requests that got you to our website; browser data; and operating system used.
For more information about Leadfeeder’s data protection, please see here: https://www.leadfeeder.com/privacy
Google Tag Manager
This website uses the Google Tag Manager of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, United States; “Google”). This is used to manage our analysis services described above. Google Tag Manager only implements tags. This means that no cookies are used, and no personal data is collected. Google Tag Manager triggers other tags that may collect data. However, Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains valid for all tracking tags if they are implemented using Google Tag Manager.
Google Adwords Conversion Tracking
We also use Google Conversion Tracking to statistically record and evaluate the use of our website for the purpose of optimizing it for you. Google Adwords will store a cookie (see section 4) on your computer if you have accessed our website via a Google ad.
These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer’s website and the cookie has not yet expired, Google and the customer can recognize that the user has clicked on the ad and has been redirected to this page.
Each Adwords customer receives a different cookie. Cookies cannot therefore be traced via the websites of Adwords customers. The information collected using the conversion cookie is used to generate conversion statistics for Adwords customers who have opted for conversion tracking. Adwords customers see the total number of users who have clicked on their ad and were redirected to a page with a conversion tracking tag. However, they will not receive any information that personally identifies users.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity and provide the website operator with other services relating to website and Internet use. Ultimately, we want to ensure that our website is designed to meet your needs and is continually optimized. Furthermore, data processing takes place in order to statistically record the use of our website and optimize our offerings for you. These interests are to be regarded as legitimate interests within the meaning of the aforementioned provision.
The following Google AdWords functions are used on this website:>
are used on this website:
We use these Google Adwords functions to redirect visitors on this website to third-party websites or address Internet users with specific interest profiles based on their Internet usage. We do not collect any personal information with our cookies, remarketing lists, or other anonymous IDs.
The legal basis for the processing of personal data using Google Analytics is Art. 6 para. 1 (f) GDPR.
The data is deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. The other personal data collected during the registration process is deleted after a period of seven days.
You can prevent the storage of cookies by selecting the appropriate settings on your browser software; however, please note that if you do this you may not be able to use all of the functions of this website.
You can also prevent Google from collecting and processing the data related to your use of the website (including your IP address) that is generated by the cookie by downloading and installing the browser plug-in or add-on available under the following link. The current link is https://tools.google.com/dlpage/gaoptout?hl=de.
You can use the Anzeigenvorgaben-Manager to disable Google Analytics for display advertising and customize ads on the Google Display network.
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie is set to prevent future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. For more information about data protection in connection with Google Analytics, please visit the Google Analytics Help Center. (https://support.google.com/analytics/answer/6004245?hl=de).
If your personal data is processed, you are the person affected in the sense of GDPR and you have the following rights in regard to the person responsible:
In accordance with Art. 15 GDPR, you can request information about your personal data that we process. In particular, you may request information about the following:
If your personal data is incorrect or incomplete, pursuant to Art. 16 GDPR you have the right to have your data that is stored by us corrected and/or completed without delay.
In accordance with Art. 18 GDPR, you may request that the processing of your personal data be restricted under the following conditions:
Pursuant to Art. 17 GDPR, you may request that your personal data be deleted without delay, and the person responsible is then obliged to delete this data immediately, provided that one of the following reasons applies:
If the person in charge has made your personal data public and is obliged to delete it pursuant to Art. 17 para. 1 GDPR, he or she shall take appropriate measures, including technical measures — taking into account the available technology and implementation costs — to inform the person in charge of processing data that you as the person affected have requested that all links to and copies or replications of this personal data be deleted.
The right to deletion does not exist insofar as the processing is necessary
If you have exercised your right to have the person in charge correct, delete, or limit the processing of your data, he or she is obliged to inform all recipients to whom your personal data has been disclosed of this correction or deletion of the data or restriction of data processing, unless this proves impossible or involves a disproportionate amount of effort.
You have the right to have the person responsible inform you of such recipients.
In accordance with Art. 20 GDPR, you have the right to receive your personal data that you have provided to us in a structured, current, and machine-readable format. In addition, you have the right to transfer this data to another person in charge without obstruction by the person in charge to whom the personal data was provided, provided that
Pursuant to Art. 21 GDPR, you have the right to object at any time for reasons arising from your particular situation to the processing of your personal data based on Art. 6 para. 1 (e) or (f) GDPR; this also applies to profiling based on these provisions.
The person in charge no longer processes your personal data, unless he or she can prove compelling reasons for processing the data that outweigh your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.
If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling, insofar as it is associated with such direct marketing.
If you object to the processing of your data for direct marketing purposes, your personal data will no longer be processed for these purposes.
You have the possibility to exercise your right of objection in connection with information society services — notwithstanding Directive 2002/58/EC — by means of automated procedures that use technical specifications.
If you would like to make use of your right to revoke or object, simply send an email to email@example.com
Pursuant to Art. 7 para. 3 GDPR, you have the right to at any time revoke your data protection declaration of consent. The revocation of consent shall not affect the legality of the processing of your personal data carried out on the basis of the consent until revocation. For the future, however, we may no longer continue the processing of data based on this consent.
You have the right not to be subject to a decision based exclusively on automated processing — including profiling — that has legal effect against you or significantly impairs you in a similar manner. This does not apply if the decision
However, these decisions may not be based on special categories of personal data pursuant to Art. 9 para. 1 GDPR, unless Art. 9 para. 2 (a) or (g) applies and appropriate measures have been taken to protect your rights and freedoms as well as your legitimate interests
In the cases referred to in (1) and (3), the person responsible shall take reasonable measures to safeguard your rights, freedoms, and legitimate interests, including at least the right to obtain the intervention of a person on the part of the person responsible, to state his or her own position, and to challenge the decision.
Regardless of any other administrative or judicial remedy, Article 77 GDPR gives you the right to appeal to a supervisory authority, in particular, in the Member State where you reside and work or the place of the presumed infringement, if you believe that the processing of your personal data violates the GDPR.
The supervisory authority to which the appeal has been lodged shall inform the appellant of the status and results of the appeal, including the possibility of a judicial remedy pursuant to Article 78 GDPR.
When you connect to our website, we use the most common SSL (Secure Socket Layer) method in connection with the highest level of encryption supported by your browser. This is usually a 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. When a page on our website is transmitted in encrypted form, this is indicated by the closed display of the key or lock symbol in the lower status bar of your browser.
We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, and unauthorized access by third parties. Our security measures are continuously improved to be in line with technological developments.
This data protection declaration is currently valid and was last updated in January 2021.
Given the further development of our website and offerings or amended legal or official requirements, it may become necessary to update this data protection declaration. You can access and print out the current data protection declaration at any time on the website at https://alex-gross.com/data-protection/