mobile.de
mobile.de is Germany’s largest vehicle marketplace. Car dealers benefit from extensive reach, customizable packages, and user-friendly tools for listings, pricing, and professional vehicle presentation.
Challenge
Solution
Methodology
Our sales teams systematically analyzed package status, usage behavior, and CRM data to identify targeted upgrade opportunities. Based on this, we developed tailored sales approaches and prioritized dealers according to potential. Ongoing coaching and practical training further enhanced closing rates and ensured long-term sales success.
Results
Compared to the previous year, the number of successful package upgrades increased significantly.
This clearly shows: with the right approach, existing potential within the dealer base can be effectively activated.
A large proportion of dealers opted for higher-value Gold or Platinum packages.
As a result, the targeted goal was clearly exceeded – a strong signal for customer loyalty.
A significant share of the upsells resulted in long-term contracts.
This not only ensures predictable revenue, but also reflects strong dealer loyalty and high satisfaction with the offering.
