SAP

SAP is a global leader in enterprise software. With solutions for ERP, cloud, analytics, and customer experience, SAP helps organizations of all sizes optimize processes, act on data, and achieve sustainable growth.

Challenge

SAP faced the challenge of continuously feeding its sales pipeline with qualified leads. A key requirement was to develop a scalable process that covers multiple markets and languages while maintaining consistently high lead quality.

Solution

ALEX & GROSS developed a comprehensive end-to-end process for sustainable lead generation for SAP. By combining indirect and direct inbound communication with targeted lead qualification, we support SAP in continuously building its sales pipeline across multiple product areas.

Methodology

Our team of 80 experts operates from four international hubs, covering 192 countries and communicating in more than 20 languages.
Lead generation is driven by direct outreach, creating a scalable and efficient process that consistently supplies SAP’s sales teams with high-quality contacts.

Results

25,000 Qualified Contacts per Quarter
Through structured lead handling, multilingual outreach, and precise needs assessment, up to 25,000 high-quality contacts are handed over to SAP sales teams each quarter.

110% Opportunity Acceptance Rate
A large share of qualified leads is accepted by sales. The high acceptance rate demonstrates how closely aligned and sales-driven the ALEX & GROSS approach is.

200% Larger Opportunities
The average size of sales opportunities has doubled – a clear indicator of improved lead quality and targeted qualification.

Sounds like your next project? Let’s get started together.

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SAP

Scalable, multilingual lead generation process for global B2B sales.