ABB HLK approached us with the desire to achieve an above-average sales qualified lead rate by developing a new information platform for ABB. Our task was to develop a new information platform as a touchpoint to increase awareness within the target group and to increase ABB’s presence in the strategically important heating, ventilation and air conditioning market segment. We developed a holistic project concept that combined the technology of the marketing portal, the online marketing assets and lead qualification.

Our Services involved: