ABB: CYLON CN
The objective with which ABB Cylon approached our ALEX & GROSS team was to increase brand awareness for the Cylon product line, which, through the merger of Cylon and ABB, expands their portfolio in the HVAC sector. Our task: to develop a holistic marketing concept for automation and energy control solutions for commercial and industrial buildings. The focus is on increasing awareness in the Chinese, UK and German markets. With the help of our sales experts, the aim is to increase demand in the markets and generate leads. With the help of a workshop, our ALEX & GROSS experts worked with the ABB specialists to gather important information in order to gain a comprehensive understanding of the product.
First, the current market situation, trends and existing content were evaluated. On this basis, current information gaps were identified and detailed measures to achieve the campaign objectives were defined as part of the strategy development process. These include both content and the generation of reach in the markets.
Our Services involved:
ABB: CYLON CN
The objective with which ABB Cylon approached our ALEX & GROSS team was to increase brand awareness for the Cylon product line, which, through the merger of Cylon and ABB, expands their portfolio in the HVAC sector. Our task: to develop a holistic marketing concept for automation and energy control solutions for commercial and industrial buildings. The focus is on increasing awareness in the Chinese, UK and German markets. With the help of our sales experts, the aim is to increase demand in the markets and generate leads. With the help of a workshop, our ALEX & GROSS experts worked with the ABB specialists to gather important information in order to gain a comprehensive understanding of the product.
First, the current market situation, trends and existing content were evaluated. On this basis, current information gaps were identified and detailed measures to achieve the campaign objectives were defined as part of the strategy development process. These include both content and the generation of reach in the markets.
