KROHNE
We help KROHNE to position its product portfolio in the field of pressure measurement technology with its existing customers. A holistic communication concept is designed to draw the attention of existing customers who already buy KROHNE products to additional products.
In addition to the communication concept, ALEX & GROSS has developed an integrated campaign strategy that covers both a generalist approach and an industry-focused approach. The methodology of account-based marketing was applied.
Our Services involved:
KROHNE
We help KROHNE to position its product portfolio in the field of pressure measurement technology with its existing customers. A holistic communication concept is designed to draw the attention of existing customers who already buy KROHNE products to additional products.
In addition to the communication concept, ALEX & GROSS has developed an integrated campaign strategy that covers both a generalist approach and an industry-focused approach. The methodology of account-based marketing was applied.
