KROHNE
KROHNE is an international manufacturer of industrial process measurement technology. To launch the new OPTIWAVE 1500 series, ALEX & GROSS developed an interactive product campaign that conveys complex technical content in a playful and practical way.
Challenge
KROHNE wanted to launch the new OPTIWAVE product line with a creative and consistent communication concept. The goal was to clearly convey the technical advantages of the radar level measurement devices to industrial target audiences and to give the product communication its own distinct digital presence.
Solution
With the “Enter the Next Level” concept, ALEX & GROSS developed a playful 3D experience for the OPTIWAVE 1500 series. From the strategic concept and storytelling to the technical implementation of the multilingual microsite, the project also included sales presentations, social media assets, and print templates to ensure consistent communication across multiple channels.
Results
The new OPTIWAVE 1500 Series received a standalone digital product campaign that brings technical content to life in an interactive gaming world. The multilingual microsite presents the products, their applications, and key features in an easy-to-understand way and has been rolled out internationally.
