E.ON Highspeed
E.ON Highspeed stands for fast, stable, and sustainable internet connections. As a brand of Westconnect GmbH, the company offers modern fiber optic and VDSL solutions for private and business customers.
Challenge
E.ON Highspeed aimed to strengthen the digital marketing of its fiber optic products—with the goal of reaching new customer segments, streamlining processes, and increasing contract conversions. The main challenge: strong market competition and complex ordering processes.
Solution
In close collaboration with the client, we developed an integrated sales concept: combining data-driven digital advertising, optimized ordering journeys, a user-friendly website, targeted outbound calling, and systematic partner portal management to scale sales operations.
Results
E.ON Highspeed achieved more contract signings, higher conversion rates, and measurable efficiency gains through improved sales processes and targeted activation via both digital and personal channels. The combination of data-based targeting, partner portal support, and direct engagement enabled scalable and sustainable customer acquisition in the regional fiber market.
