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Unify is an Atos SE company and one of the world’s leading brands of communication software and services. In addition to integrated communication solutions, the company also offers network infrastructure and security solutions, as well as comprehensive managed and professional services for small and medium-sized companies and large businesses. Unify’s sales structure is based almost exclusively on indirect sales by business partners, which is why a functioning partner network is of the utmost importance to Unify. As one of the most important key accounts, Unify is a long-term customer of ALEX & GROSS (then still with ajando GmbH). Numerous projects have already been carried out for Unify and its partners.
ALEX & GROSS was tasked with implementing the marketing activities of Unify’s partners through its partner marketing service, with a focus on lead generation.
The main challenge was to consider the needs of the respective partner when planning the marketing activities and to significantly increase partner performance and partner satisfaction.
ALEX & GROSS developed an independent programme to provide operational and administrative support to Unify and its business partners:
ALEX & GROSS was the single point of contact for all administrative enquiries (invoicing, performance records, etc.), was responsible for the MDF budget management and took over the marketing planning and lead generation. In addition to the implementation and monitoring the success, we consistently further developed the Unify partner programme and added new services.