Unify CXone
For our customer Atos Unify, we have designed a strategy to increase perception as part of the new cloud contact center solution “CXone”.
“CXone” enables calls and inquiries to be handled consistently and efficiently across all channels (telephone, chat, email, etc.) from anywhere – in the cloud!
New customers in Germany and Austria shall be made aware of the software by using a hybrid approach of digital measures and dialog marketing.
The personal approach was managed by our inside sales team, which generated interest among potential customers through references in conversations.
We also created a new website on which interested parties can find out more about the cloud solution via gated assets such as guides, white papers, emails and social media ads on https://unify-cloudcontactcenter.com/. To increase traffic to the website, we used account-based marketing on LinkedIn and placed Google search ads. The new web lead then goes through an automated nurturing process, while our inside sales colleagues qualify them based on their specific interest in “CXone”.
Our Services involved:
Unify CXone
For our customer Atos Unify, we have designed a strategy to increase perception as part of the new cloud contact center solution “CXone”.
“CXone” enables calls and inquiries to be handled consistently and efficiently across all channels (telephone, chat, email, etc.) from anywhere – in the cloud!
New customers in Germany and Austria shall be made aware of the software by using a hybrid approach of digital measures and dialog marketing.
The personal approach was managed by our inside sales team, which generated interest among potential customers through references in conversations.
We also created a new website on which interested parties can find out more about the cloud solution via gated assets such as guides, white papers, emails and social media ads on https://unify-cloudcontactcenter.com/. To increase traffic to the website, we used account-based marketing on LinkedIn and placed Google search ads. The new web lead then goes through an automated nurturing process, while our inside sales colleagues qualify them based on their specific interest in “CXone”.
