IDS
IDS has developed a new camera technology with integrated AI applications. The application scenarios are to be made known in the market through customer-centred experience marketing, thus expanding the company’s technology & innovation leadership.
The previous product-centred technological marketing is to be supported in the sale of the Experiences Kit. Specifically, the aim is to sell 1,000 Experience Kits.
The IDS NXT is to be successfully established on the market through customer-centred experience marketing. In the process, the channel mix will be expanded, alternative sales channels will be adopted and a new messaging will be defined. The core of all measures is the Experience Hub with an integrated ordering process.
Our Services involved:
IDS
IDS has developed a new camera technology with integrated AI applications. The application scenarios are to be made known in the market through customer-centred experience marketing, thus expanding the company’s technology & innovation leadership.
The previous product-centred technological marketing is to be supported in the sale of the Experiences Kit. Specifically, the aim is to sell 1,000 Experience Kits.
The IDS NXT is to be successfully established on the market through customer-centred experience marketing. In the process, the channel mix will be expanded, alternative sales channels will be adopted and a new messaging will be defined. The core of all measures is the Experience Hub with an integrated ordering process.
