CANON: INDUSTRY
Canon wanted to increase awareness in the B2B sector by producing relevant content and generating leads for the Industry division.
The challenge of this project was to help the division achieve greater visibility in the target group and to measurably increase sales through successful lead generation.
A marketing and sales campaign was initially designed based on a previous target group definition and competitive analysis. Our solution consisted of creating a microsite with content assets.
Our Services involved:
CANON: INDUSTRY
Canon wanted to increase awareness in the B2B sector by producing relevant content and generating leads for the Industry division.
The challenge of this project was to help the division achieve greater visibility in the target group and to measurably increase sales through successful lead generation.
A marketing and sales campaign was initially designed based on a previous target group definition and competitive analysis. Our solution consisted of creating a microsite with content assets.
