ABB: NEXUS PRO
In order to develop a marketing approach for the new ABB Emergency Lighting product line, the ALEX & GROSS Consulting team sat down with ABB in a workshop and defined the objectives of the new campaign.
The focus of the campaign is to increase brand awareness of the Nexus®Pro IoT solution among end users.
The target group for these systems are building users, facility managers and safety directors. ALEX & GROSS is now developing a concept for the successful brand positioning of ABB Emergency Lighting and defining specific measures to generate awareness and leads in the target groups.
Our Services involved:
ABB: NEXUS PRO
In order to develop a marketing approach for the new ABB Emergency Lighting product line, the ALEX & GROSS Consulting team sat down with ABB in a workshop and defined the objectives of the new campaign.
The focus of the campaign is to increase brand awareness of the Nexus®Pro IoT solution among end users.
The target group for these systems are building users, facility managers and safety directors. ALEX & GROSS is now developing a concept for the successful brand positioning of ABB Emergency Lighting and defining specific measures to generate awareness and leads in the target groups.
