In order to increase awareness and presence in the strategically important water/wastewater technology market segment, a new information platform was to be created as a touchpoint to the target group.

ALEX & GROSS was entrusted by ABB Motion with the implementation of the platform and the associated lead generation in the target market of water and wastewater. This resulted in the development of a holistic project concept that combines technology (marketing portal), online marketing and lead qualification.

Our Services involved: