EVERLEAD

The Marketing Operating System. Turn data into deals.

Want to manage marketing and sales with one central system?

EVERLEAD®connects data, processes, and communication within one integrated system. Hosted in Europe in full GDPR compliance, powered by AI and proven in practice, it is the core of all ALEX & GROSS projects.
28 %
more closed deals
40 %
more time for closing deals — through time-saving automated workflows
Your Challenges

Growth in Complex B2B Markets Requires New Solutions.

01

Digital Silos.

On average, B2B companies use 15 to 25 different tools. EVERLEAD orchestrates these rather than replacing them.

02

GDPR risks.

Rising customer expectations demand personalized communication – but it must also be legally compliant. EVERLEAD is EU-first and built with privacy-by-design principles.

03

Customer journeys.

You need tracking, scoring, and automation for full transparency and control.

Solution

EVERLEAD

EVERLEAD is more than a tool; it is a Marketing Operating System (OS) that combines consulting, data, campaigns, sales, and orchestration.

EVERLEAD OS:

The Technological Foundation for Predictable Growth.

Data Foundation:

EVERLEAD creates a central, unified data foundation for marketing, sales, and customer journeys. All activities, interactions, and signals come together in one system and are available for use at any time.

Identity & Trust:

EVERLEAD enables clean identification of contacts and companies — GDPR-compliant and with European data sovereignty. Consent, tracking, and data usage are fully integrated and transparently controllable.

AI Intelligence:

Artificial intelligence prioritizes leads, detects buying intent, and evaluates relevance in real time. This ensures sales and marketing teams always know which next step will have the greatest impact.

Revenue Orchestration:

EVERLEAD orchestrates campaigns, journeys, and sales workflows across the entire pipeline. Marketing and sales work in sync within one system – automated, measurable, and built for conversions.

Intelligent AI Features in EVERLEAD.

Make AI Your Competitive Advantage.

AI Lead Scoring

Automatic real-time scoring of all leads Combination of behavior, profile, and intent Prioritization by likelihood to close Continuous learning through sales feedback Focus on Sales Qualified Leads (SQL) Reduction of manual scoring Clear handover to sales Transparent scoring logic within the system

AI Battle Cards

Data-driven sales conversation preparation Individual arguments for each lead and account Automatic updates powered by AI Integration of campaign and web data Clear next best actions during the conversation Consistent sales messaging Less preparation, more focus on closing Direct access inside the sales workflow

Web Tracking

Real-time detection of website visitors Identification even without a form submission Analysis of behavior and interests Connection to leads and accounts Triggering of automated follow-ups Foundation for intent detection GDPR-compliant data capture Full transparency in the dashboard

Automated Workflows

Automated lead processing Trigger-based actions across the journey Handover to marketing or sales Reduction of manual processes Unified workflows for all teams Scalable across campaigns Faster response times Measurable efficiency gains

Consent Management

Central management of all consent data GDPR-compliant data usage Transparent consent history Integration into tracking and campaigns Control by region and purpose Legally compliant lead activation Trust for customers and users European data sovereignty
EVERLEAD OS + Managed Delivery: The Revenue Engine

We Deliver Measurable Results — From Insight to Closing.

EVERLEAD is always rolled out with managed delivery, because ALEX & GROSS continuously operates and optimizes the expert managed platform. We combine technology, data, and inside sales.

Managed Pods

Interdisciplinary teams (consulting, digital, platform, inside sales) bundle their expertise and deliver standardized service packages with outcome-oriented KPIs.

Booster Sprints (6–8 weeks)

Clearly defined short projects with fast time-to-value. Examples: ABM Booster (target account plays) or Pipeline Booster (MQL → SQL uplift).

EVERLEAD acts as an orchestration layer on top of existing CRM and marketing automation platform (MAP) stacks. It offers seamless integrations with HubSpot CRM, LinkedIn, Microsoft Outlook, WordPress, Pipedrive, and more.

Lead generation for robotic solutions in the industrial sector.
Market exploration and operational execution of complex sales activities.
LinkedIn ABM campaign for lead generation in the Pharmaceutical sector.
Upselling and increasing package upgrades within the automotive industry’s dealer network.

SAP

Scalable, multilingual lead generation process for global B2B sales.
Marketing fiber-optic through data-driven digital advertising.