SAP is the world’s leading provider of business process management software. The solutions developed by SAP enable effective data processing and cross-company information flows. This enables companies to efficiently manage complex business processes and provides real-time insights into all areas of the company for employees in the departments. SAP software solutions accelerate workflows and increase operational efficiency and productivity.
Our
Solutions
SAP was looking for a strategic partner with multi-touch experience (digital, social, chat, call) to set up a scalable end-to-end digital demand process.
The objective of this project was primarily to generate new customers with a focus on the general business (GB) and net new names. We were also commissioned to generate a pipeline “on top of the funnel” for the transfer of highly qualified leads to sales.
The requirements of SAP also included the clear distribution of responsibilities between marketing and sales as well as full transparency about costs and ROI. Our dedicated mission was to increase sales and SAP’s market share in medium-sized companies.
Results
- 110% goal achievement in the opportunity acceptance rate
- 100% goal achievement in the opportunity pipeline (qualified leads)
- 200% goal achievement in the average opportunity value
- Qualification of 25,000 contacts per quarter
With this task force, we are continuously developing the marketing and sales pipeline in 18 languages in 9 regional markets – with full integration into the SAP system landscape.
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