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SAP is the world’s leading provider of business process management software. The solutions developed by SAP enable effective data processing and cross-company information flows. This enables companies to efficiently manage complex business processes and provides real-time insights into all areas of the company for employees in the departments. SAP software solutions accelerate workflows and increase operational efficiency and productivity.
SAP was looking for a strategic partner with multi-touch experience (digital, social, chat, call) to build a scalable end-to-end digital demand process.
The objective of this project was primarily to generate customers with a focus on general business (GB) and net new names.
SAP also tasked us with generating a pipeline “on top of the funnel” for the handover of highly qualified leads to sales.
SAP’s requirements included a clear distribution of responsibilities between marketing and sales as well as full transparency of costs and ROI. Our resolute mission was to increase SAP’s sales and market share.
Specifically to address this challenge, ALEX & GROSS has deployed a team of 40 employees in 4 locations for the EMEA-wide multi channel demand generation. Our solutions include the following measures:
With this task force unit, we have been able to cover 9 markets in more than 18 languages to ensure the continuous filling of the marketing and sales pipeline – with complete integration into the SAP system landscape.