SAP was looking for a strategic partner with multi-touch experience (digital, social, chat, call) to set up a scalable end-to-end digital demand process.
The objective of this project was primarily to generate new customers with a focus on the general business (GB) and net new names. We were also commissioned to generate a pipeline “on top of the funnel” for the transfer of highly qualified leads to sales.
The requirements of SAP also included the clear distribution of responsibilities between marketing and sales as well as full transparency about costs and ROI. Our dedicated mission was to increase sales and SAP’s market share in medium-sized companies.
With this task force, we are continuously developing the marketing and sales pipeline in 18 languages in 9 regional markets – with full integration into the SAP system landscape.