SAP is the world’s leading provider of business process management software. The solutions developed by SAP enable effective data processing and cross-company information flows. This enables companies to efficiently manage complex business processes and provides real-time insights into all areas of the company for employees in the departments. SAP software solutions accelerate workflows and increase operational efficiency and productivity.
Our
Solutions
Specifically to address this challenge, ALEX & GROSS has deployed a team of 40 employees in 4 locations for the EMEA-wide multi channel demand generation. Our solutions include the following measures:
- Inbound and outbound communication as a follow-up after web registrations from digital campaigns and after events (call, chat, email)
- Contact and address qualification
- Lead generation according to 3C criteria
- Handover of qualified leads to SAP Sales
- Digital demand nurturing
With this task force unit, we have been able to cover 9 markets in more than 18 languages to ensure the continuous filling of the marketing and sales pipeline – with complete integration into the SAP system landscape.
Results
- 110% goal achievement in the opportunity acceptance rate
- 100% goal achievement in the opportunity pipeline (qualified leads)
- 200% goal achievement in the average opportunity value
- Qualification of 25,000 contacts per quarter
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