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SAP was looking for a strategic partner with multi-touch experience (digital, social, chat, call) to build a scalable end-to-end digital demand process.
The objective of this project was primarily to generate customers with a focus on general business (GB) and net new names.
SAP also tasked us with generating a pipeline “on top of the funnel” for the handover of highly qualified leads to sales.

SAP’s requirements included a clear distribution of responsibilities between marketing and sales as well as full transparency of costs and ROI. Our resolute mission was to increase SAP’s sales and market share.

Our
Task

Our
Solutions

SAP was looking for a strategic partner with multi-touch experience (digital, social, chat, call) to set up a scalable end-to-end digital demand process.

The objective of this project was primarily to generate new customers with a focus on the general business (GB) and net new names. We were also commissioned to generate a pipeline “on top of the funnel” for the transfer of highly qualified leads to sales.

The requirements of SAP also included the clear distribution of responsibilities between marketing and sales as well as full transparency about costs and ROI. Our dedicated mission was to increase sales and SAP’s market share in medium-sized companies.

 

 

Results

  • 110% goal achievement in the opportunity acceptance rate
  • 100% goal achievement in the opportunity pipeline (qualified leads)
  • 200% goal achievement in the average opportunity value
  • Qualification of 25,000 contacts per quarter

With this task force, we are continuously developing the marketing and sales pipeline in 18 languages ​​in 9 regional markets – with full integration into the SAP system landscape.

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