Isabelle Hofmann
Editor

Isabelle Hofmann

As an editor at ALEX & GROSS, Isabelle covers the topics that are currently shaping marketing and sales. Her articles combine in-depth research, practical experience, and strategic perspective.

Her ambition: to create content that is insightful, easy to understand, and delivers real value – for decision-makers, practitioners, and everyone focused on growth.

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Weitere Beiträge

Uncategorized
How AI in B2B Marketing Makes Your Sales System Smarter and More Efficient

AI Powered Sales & Marketing Systems

Exclusive content
How brands are positioning themselves in the age of AI

Visibility in AI language models

Article
Why Smart Data Will Win in B2B by 2025

From Big Data to Smart Data

Article
AI Schriftzug mit Richterhammer
What Companies in Marketing & Sales Need to Know Now

The AI Act: Key Insights for Marketing & Sales