CONTENT MARKETING
Communication needs to be planned. For content to work and appeal to your customers, it needs to be optimised for the buyer persona and their search terms. This is the only way for the customer to experience a perfect customer journey – and we don’t leave that to chance. We produce the right content in all popular and innovative formats, statically or interactively, and inspire your target group.
A communication plan defines the direction at which time, in which format and through which media the individual content assets are published – from the first brainstorming to publishing.
Our servcies:
Web texts
Blog and specialist articles
Whitepapers and e-books
Infographics
Webcasts and videos
Online Advertising
Many measures need to work together to achieve the greatest possible effect in online advertising: our online marketing managers define and manage the mix of measures to reach your target groups precisely through different digital channels. They analyse the target group and competitors and create a keyword analysis to increase organically generated traffic – for example, through content optimisation with keywords. We also include social media marketing, native advertising, and remarketing to achieve even greater reach – so that you do not lose potential customers.
Our services:
Performance management
SEO and SEA
Social media marketing
Native advertising
Remarketing / retargeting
Digital Performance Check
What do you know about the performance of your web presence? Is your website easy to find through search engines for potential customers? Can customer journeys and conversion rates still be optimised? For your website to work to its full potential, it needs to work at several levels: its design, structure and content must match your business, the website must meet your target group’s expectations and it must meet all the digital marketing requirements. With our digital performance check you get the answer to the question “How powerful is my website?”.
Our services:
Usability analysis
Content and SEO check
Competitor comparison
KPI performance check
Other services
Develop the best sales concept
We advise you on all marketing and sales channels and create a strategic sourcing concept to optimise your entire value chain.
BUILD UP THE DIGITAL INFRASTRUCTURE
Innovative technologies and tools such as marketing automation create a valid data base for marketing and sales activities – the prerequisite for continuous growth.
Develop customers systematically
Our sales experts take over the classic telemarketing and support you throughout your sales process – from lead generation to sales success.
