OMR Masterclass

Synthetic Lead Management.
The Growth Lever in B2B:

AI + Data + People = a predictable pipeline. Learn how to systematically identify buying signals and turn them into predictable revenue.

We don't have a lead problem. We have a steering problem.

At our OMR Masterclass 2026, Jochen Gross, Andreas Alex, and Dragica Vujovic demonstrated why the greatest growth lever in B2B lies not in increased activity, but in better timing and greater precision.

Synthetic Lead Management is the systematic identification, qualification, and activation of buying signals—fully data-driven, AI-powered, and GDPR-compliant.

  • System design beats activity.
  • Timing beats volume.
  • Controllability equals growth.
91 %
Rise in Cost-per-Lead in B2B Since 2018
67 %
The MQLs are rejected by the sales department
97 %
Leads are being contacted at the wrong time

How Synthetic Lead Management Brings About Measurable Change.

All 48 slides from our OMR Masterclass 2026—including methodology, the 5 pillars of synthetic lead management, case studies, and measurable results.

50 %
Pipeline-Wachstum
20 %
Rejection rate
(previously 67%)
9 x
Return on Invest

Our OMR Masterclass 2026

The Growth Lever in B2B: AI + Data + EVERLEAD = Scalable Sales Success

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