Marketing Strategy 2025: What You Need to Know

2025 is just around the corner: new technologies and changing customer needs are reshaping the playing field for sales and marketing. Which trends will be decisive in the coming year? And how can you respond now to secure long-term success?

Below, we highlight the most important trends for 2025 and share tips on how to adapt your strategy and gain competitive advantages. Discover how to future-proof your business and take advantage of tomorrow’s opportunities today!

Social Media 2025: Winning Attention Through Creative Innovation

In 2025, it’s no longer enough to simply be “platform-ready” – companies must stand out in the social media landscape through creativity and visual impact. Kantar’s “Media Reactions 2024” study shows that social media advertising now captures attention for only 31% of people worldwide – a sharp drop compared to 43% in the previous year.1 This is because people are increasingly getting used to ads on social platforms. Company channels have long been established, which makes new and innovative actions necessary to stand out from the competition. The challenge is clear: companies must rethink awareness and focus more strongly on high-quality interactions.

The key to sustainable success lies in original approaches: for example, interactive case studies, short videos about customer solutions, or visual behind-the-scenes insights can strengthen brand loyalty while showcasing your expertise. Now it’s all about the ability to tell stories visually and informatively in order to communicate your brand values.