Stadtwerke Leipzig is the market leader for electricity and thermal energy in Leipzig. It is part of the Leipziger Versorgungs- und Verkehrsgesellschaft municipal group of companies, which supplies more than 600,000 people in Leipzig and the region with its core business areas: energy, water and mobility. Stadtwerke Leipzig operates as an affiliated company in the group and covers the energy products for households and business customers.
Our
solutions
In the first step we conducted three workshops with Stadtwerke Leipzig and provided strategic advice to the customers. We then developed a comprehensive sales strategy with the following focus:
- Product analysis
- Digital performance check
- Analysis of the ordering process
- Development of the customer journey
- Strategic approaches to acquire customers
ALEX & GROSS set up two sales websites for two different target groups in the implementation of the strategic concept. In addition, we planned the implementation of the campaign, defined and produced the relevant content and developed various target group-oriented advertising materials.
Results
- Improved customer engagement and direct customer communication
- Simplified, faster ordering process with an improved customer journey
- Increase in customer satisfaction (fewer complaints, decline in contract terminations)
- Improvement in customer acquisition – increasing number of orders
More
from
Us
