We used a combination of technology, content marketing, online marketing, telephone-based lead qualification and nurturing. The first step involved performing buyer persona profiling, carrying out an analysis of trend topics in the industry as well as a competitor and SWOT analysis. Then we developed a digital marketing portal – including marketing automation, lead scoring and behaviour-based learning. Content assets were produced for the buyer persona.

Our online marketing mix ensured enhanced reach and the right target group approach. The leads were taken to the highest level of maturity by means of email nurturing and from this we developed sales qualified leads with further sales measures.