Unitymedia GmbH was a German cable network operator based in Cologne, which was acquired by the Vodafone Group in 2018. The former company Unitymedia GmbH offered various communication and entertainment services through its broadband cable network. In addition to television and radio programmes, the company has also had Internet and telephone connections in its service portfolio since the early 2000s. Today we support this customer as part of the Vodafone Group.
Our
solutions
We created a targeted sales concept for the customer, which was entirely focussed on outbound telephony. A team specifically selected for Unitymedia sold existing customers an upsell package at a business customer rate. At the same time, we took over cold customer acquisition through the telesales team and were able to generate comprehensive sales results very successfully through this channel. We have expanded our professional sales team from 3 employees to 50 tele-account managers within 2½ years.
Results
- An above-average goal achievement of more than 100% – the average of competitors is sometimes < 80%
- The cancellation rate could be reduced from 12% to below 10%
- We have been the lead sales agency for Vodafone since April 2020
- In fiscal year 2020/2021, we expect the Vodafone sales generated by ALEX & GROSS to multiply
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