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Leistritz was faced with the problem of acquiring only a few new customers despite the high level of innovation in product development. As the company is working in a very specialised area, the potential B2B target group does not know that there are products that can solve their problems, let alone what added value they offer. Leistritz had neither a target-specific marketing concept nor an efficient sales concept for its highly complex, product solutions that require an explanation. ALEX & GROSS was tasked with solving these problems.



We developed a hybrid marketing campaign (inbound and outbound) for Leistritz to increase product and brand awareness and lead generation. Our sales and marketing concept included the following services:

  • Creation of a campaign microsite
  • Webinar to explain the functionality and benefits of products
  • Production of comprehensible content (specialist articles, interactive brochures, guides) as lead-generating elements
  • Content promotion through digital advertising (LinkedIn, Google, Facebook)
  • Native advertising in trade journals
  • Lead nurturing via automated email routes
  • Lead qualification through inside sales
  • Direct customer acquisition by telephone (outbound)


  • Increase in brand awareness of Leistritz Extrusionstechnik in the field of measurement and analysis technology
  • Filling of the lead pipeline for follow-up activities (sales-ready leads / prospects)
  • 360° sales concept with improved digital sales solutions
  • 18 % inbound SQL rate