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Leistritz is one of the world’s leading manufacturers of twin screw extruders and turnkey extrusion systems for the life science and pharmaceutical sectors as well as for the plastics industry. The company is characterised above all by its continuous development of innovations in extrusion technology and its in-house production technology. Leistritz launched the world’s first inline elongational rheometer in 2018, thus venturing into the field of measurement and analysis technology.
Our
solutions
We developed a hybrid marketing campaign (inbound and outbound) for Leistritz to increase product and brand awareness and lead generation. Our sales and marketing concept included the following services:
- Creation of a campaign microsite
- Webinar to explain the functionality and benefits of products
- Production of comprehensible content (specialist articles, interactive brochures, guides) as lead-generating elements
- Content promotion through digital advertising (LinkedIn, Google, Facebook)
- Native advertising in trade journals
- Lead nurturing via automated email routes
- Lead qualification through inside sales
- Direct customer acquisition by telephone (outbound)
Results
- Increase in brand awareness of Leistritz Extrusionstechnik in the field of measurement and analysis technology
- Filling of the lead pipeline for follow-up activities (sales-ready leads / prospects)
- 360° sales concept with improved digital sales solutions
- 18 % inbound SQL rate
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