Leistritz is one of the world’s leading manufacturers of twin screw extruders and turnkey extrusion systems for the life science and pharmaceutical sectors as well as for the plastics industry. The company is characterised above all by its continuous development of innovations in extrusion technology and its in-house production technology. Leistritz launched the world’s first inline elongational rheometer in 2018, thus venturing into the field of measurement and analysis technology.
Leistritz was faced with the problem of acquiring only a few new customers despite the high level of innovation in product development. As the company is working in a very specialised area, the potential B2B target group does not know that there are products that can solve their problems, let alone what added value they offer. Leistritz had neither a target-specific marketing concept nor an efficient sales concept for its highly complex, product solutions that require an explanation. ALEX & GROSS was tasked with solving these problems.
We developed a hybrid marketing campaign (inbound and outbound) for Leistritz to increase product and brand awareness and lead generation. Our sales and marketing concept included the following services: