E.ON Highspeed is a brand belonging to E.ON’s subsidiary Westenergie and offers fast fibre optic connections for residential and commercial customers. Launched with a limited regional sales area specialising in rural regions, E.ON Highspeed now operates nationwide as a provider of fibre optic connections. AJANDO, now part of ALEX & GROSS, has been the lead customer agency (CEO Jochen Gross) from the outset – in 2014.
E.ON Highspeed tasked ALEX & GROSS with developing and implementing a sales concept for the acquisition of B2C customers. At the same time, the aim was to achieve more online sales with existing customers. The aim was therefore to improve the customer experience and increase awareness of the E.ON Highspeed brand among the B2C target group in a highly competitive market. We had the following specific tasks:
ALEX & GROSS developed a strategy for digital market approach using the following methods and tools:
On this basis we were able to create a campaign concept and implement the marketing portal as well as a sales partner portal. Freely accessible content assets were produced in order to create awareness and trust. We improved the customer experience with an ever-growing FAQ section, a newsletter and cross-channel customer communication.
Additional support involved us using target group-specific social media strategies, performance marketing and lead nurturing to acquire customers.