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Manufacturers and their partners are pursuing the same fundamental goal: the generation of sales. But in practice, interests often differ widely: lack of communication and transparency often lead to conflicts. Great administrative effort on the part of the partner leads to additional frustration. In addition, there is often a lack of marketing knowledge to handle generated leads professionally and convert them into signed contracts. But there is a way out of this dilemma: a partner marketing service actively supports the implementation of digital campaigns – from the conception and planning to the successful realisation.
Partners need active support in order to consistently implement sales and marketing concepts – in all phases of the campaign. With a partner marketing service, they have access to tried-and-tested tools and modules that enable them to successfully realise planned projects. Measurable results contribute to maximum transparency and traceability. At the same time, they receive significant support with their often resource-intensive administrative challenges. This applies to the budget application as well as to accounting or the creation of performance records.
In addition to operational and administrative support, however, another pillar is required to turn the partner into a high performer in the long term: consultative support. This requires continuous communication in the form of useful information, constructive feedback and results monitoring.
Partners need active support to reach end customers. But manufacturers lack the resources to provide the support they need on an ongoing basis. Successful collaboration is therefore best achieved with the help of a neutral service provider who
This is exactly what ALEX & GROSS does: with its services, the sales agency precisely reaches the two main target groups of manufacturers – business partners and end customers – without the companies having to deploy their own employees. In fact, ALEX & GROSS provides all the services itself with its own personnel. Coupled with decades of experience in direct sales and in-channel management, the certified marketing specialist will confidently guide you and your partners to sales success.
The implementation in practice is carried out in four different areas – depending on the requirements:
ALEX & GROSS offers high-performance services in all these disciplines – and not only supports you in meeting your marketing goals as required, but also explicitly guarantees the results achieved. This is how successful partner marketing works!