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Many lead generation tasks can be done with machines and technology. But at some point the human factor comes into play: our inside sales managers. These highly qualified men and women are the ones who establish customer contacts for you, maintain customers and create satisfied customers. Only successful communication with your customers – based on know-how and technology – leads to sales success. We take care of the holistic sales support for your new and existing customers – from demand generation, initial contact and nurturing to the actual sale being completed. The decisive factor: we integrate all communication channels and exploit the full customer potential for you.
What does your buyer persona look like? We research this for you because this is the basis for efficient, targeted marketing. However, not every visitor to a website or microsite is a potential customer and not every download of an e-book is a valuable lead. Our inside sales managers research further information, separate the wheat from the chaff and identify the leads where further lead development seems appropriate.
Identification of the buyer persona
Generation of an opt-in (consent marketing)
Event (offline / online) invitation
Event (offline / online) follow-up
Inbound marketing (omnichannel)
Our experienced telesales agents contact decision-makers by telephone to place and sell your product. Directly, smart, individual and motivated to close a deal. Regardless of whether this is already possible at the first contact or first to qualify sales-relevant information. We always follow the most direct and effective way to a successful conclusion. Using this competence base, we convince decision-makers and drive sales success systematically forward.
Telesales campaigns such as this can be realised as standalone campaigns but can also be combined with digital campaigns.
Hunting – acquiring new business
Farming – maintaining existing customers
We turn prospects into customers and customers into fans. Our tele-account management team offers holistic support for your customers, solves problems and provides information on new products. This increases customer loyalty and initiates new sales. Customer acquisition is the second largest task of the inside sales team: our experienced agents generate leads and develop them further. The decisive factor: we approach prospects with relevant content at the right time in their purchasing decision and achieve the desired goal in a structured closed-loop process: more sales.
We advise you on all marketing and sales channels and create a strategic sourcing concept to optimise your entire value chain.
Innovative technologies and tools such as marketing automation create a valid data base for marketing and sales activities – the prerequisite for continuous growth.
We develop websites, landing pages and other content for you and use social media or remarketing – digital lead generation ensures measurable sales success.